Best Email Marketing Platform Software & Tools to Try in 2025

Struggling to find the right Email Marketing Platform tool? We’ve done the heavy lifting for you. This handpicked list features the best Email Marketing Platform software—tested for performance, usability, integrations, and value for money. Whether you're managing tasks, teams, or timelines, these tools will help you stay organized and on track.

20 Email Marketing Platform found

Polymail

Enhance Your Email with Polymail's Smart Features
Pricing Plan Starts from $10 Per user Per Month

Polymail is a modern email client that boosts productivity with features like email tracking, scheduled sending, and customizable templates. It integrates seamlessly with other tools, offering robust collaboration options for teams. Available on iOS and Mac, Polymail helps users stay organized and efficient in managing their emails.

Mobile App Send Time Optimization Predesigned Email Templates Email Scheduling +24 more

Campayn

Simple and Effective Email Marketing Solutions
Pricing plan starts from $19 Per Month

Campayn is a user-friendly email marketing platform designed to help businesses create and manage effective email campaigns. It features intuitive tools for designing emails, segmenting audiences, and tracking campaign performance. With customizable templates and analytics, Campayn empowers users to enhance engagement and build lasting customer relationships through targeted communication.

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Elastic Email

Optimize Your Email Campaigns with Precision and Flexibility
Pricing plan starts from $19 per month

Elastic Email is a versatile email marketing platform designed to enhance communication and drive engagement for businesses of all sizes. Offering powerful tools for email automation, customizable templates, and robust analytics, it allows marketers to craft targeted campaigns that resonate with their audience. With a focus on flexibility and cost-effectiveness, Elastic Email helps streamline your marketing efforts while delivering impressive results.

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ConvertKit

Elevate Your Email Marketing with Seamless Automation
Pricing plan starts from $$25/mo

ConvertKit is a powerful email marketing platform tailored for creators and small businesses. It enables users to craft targeted email campaigns with ease, thanks to its intuitive interface and advanced automation features. With tools designed for audience segmentation, landing page creation, and in-depth analytics, ConvertKit helps marketers build meaningful connections with their subscribers. Whether you’re a blogger, podcaster, or online entrepreneur, ConvertKit empowers you to grow your audience and boost engagement effectively.

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Moosend

Elevate Your Email Marketing with Moosend
Pricing plan starts from $5.60 per month

Moosend is a user-friendly email marketing platform that helps businesses enhance their outreach with smart automation and personalized messaging. Its intuitive drag-and-drop editor makes it simple to craft eye-catching emails, while advanced segmentation features allow for precise targeting of specific audiences. Additionally, Moosend provides robust analytics and reporting tools, enabling companies to monitor their campaign performance and refine their strategies for better engagement and growth.

Abandoned Cart Email Delivery by Time Zone Send Time Optimization Sign Up Forms +24 more

Emma By Marigold

Simplify Your Email Marketing with Personalization and Automation
Pricing plan starts from $99 per month

Emma by Marigold is an email marketing platform that simplifies campaign management through automation and personalization. Its intuitive drag-and-drop editor enables users to create stunning emails, while advanced segmentation allows for targeted messaging. With robust analytics and reporting tools, Emma helps businesses enhance their email strategies for improved engagement and growth.

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Systeme.io

All-in-One Solution for Effortless Marketing Automation
Pricing plan starts from $27 Per month

Systeme.io is a comprehensive email marketing platform designed to simplify online business management. Offering tools for email campaigns, sales funnels, and membership sites, it enables users to create, launch, and manage their marketing efforts with ease. With its user-friendly interface and robust automation features, Systeme.io helps businesses engage their audience effectively, boost conversions, and grow their online presence effortlessly.

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AWeber

Simplify Your Email Marketing Efforts
Pricing plan starts from $12.50 per month

AWeber is a reliable email marketing platform designed to help businesses in sales, marketing, and e-commerce connect with their audience effectively. Offering features like email automation, drag-and-drop design, and subscriber segmentation, AWeber makes it easy to create impactful campaigns. Ideal for entrepreneurs and small businesses, it supports growth with powerful analytics and integrations.

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MailerLite

Effortless Email Marketing for Everyone
Priicng Plan starts from $9.00 Per Month

MailerLite is an intuitive email marketing platform suitable for businesses of any size. With its drag-and-drop editor and automation features, users can effortlessly create eye-catching campaigns. Designed for ease of use and affordability, MailerLite helps marketers effectively engage their audience and drive sales growth in the eCommerce space.

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Campaign Monitor

Create, Send, and Optimize Emails That Drive Results
Pricing plan starts from 12/month

Campaign Monitor is a powerful email marketing platform that enables businesses to design visually appealing campaigns with ease. With a user-friendly drag-and-drop editor and robust automation features, it allows users to segment audiences and personalize content for maximum engagement. Additionally, Campaign Monitor provides comprehensive analytics to track performance, helping marketers optimize their strategies for better results.

Abandoned Cart Email Mobile App Delivery by Time Zone Send Time Optimization +37 more

Zoho Campaigns

All-in-One Email Marketing Solution
Custom Pricing Plan

Zoho Campaigns is a powerful email marketing platform designed to enhance your sales, marketing, and e-commerce efforts. It offers advanced features for creating, sending, and tracking email campaigns, with tools for automation, segmentation, and personalization. Perfect for businesses of all sizes, Zoho Campaigns helps you engage your audience and drive results effectively.

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Robly

Elevate Your Email Marketing with AI-Powered Automation
Pricing plan starts from $15 per month

Robly is an innovative email marketing platform designed to enhance engagement through intelligent automation. Its standout feature, Robly AI, optimizes send times and content, ensuring emails reach recipients when they're most likely to engage. With customizable templates, real-time analytics, and A/B testing capabilities, Robly helps businesses create impactful campaigns that drive results.

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Salesforce Email Studio

Powerful Email Marketing with Salesforce
Pricing plan starts from $1,250 org per month

Salesforce Email Studio is an email marketing platform that helps businesses craft personalized campaigns with advanced segmentation and targeting features. It integrates with Salesforce's Marketing Cloud, offering powerful analytics to track performance and optimize strategies. This synergy enables companies to forge meaningful connections with customers through effective email outreach.

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iContact

Empower Your Marketing with Smart Email Solutions
Pricing plan starts from $9 per month

iContact is an intuitive email marketing platform that enables businesses to connect with their audience effectively. With easy-to-use templates, advanced segmentation, and powerful analytics, iContact helps users create targeted campaigns that drive engagement and sales. Designed for marketers of all levels, it offers the tools needed to streamline email marketing efforts and achieve measurable results.

Send Time Optimization Sign Up Forms Predesigned Email Templates Email Scheduling +24 more

GetResponse

Drive Growth with Smarter Email Marketing.
Pricing Plan starst from ?1118/mo

GetResponse is a versatile email marketing platform that empowers businesses in sales, marketing, and e-commerce to boost engagement and grow their audience. With tools for creating automated workflows, segmentation, A/B testing, and landing pages, it simplifies campaign management while maximizing impact. Suitable for businesses of all sizes, GetResponse helps you optimize your marketing strategies effortlessly.

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Frequently Asked Questions

What is Email Marketing Platform software?

Email Marketing Platform software is a type of tool designed to help businesses or individuals manage and streamline tasks related to [core function, e.g., customer relationships, projects, social media, etc.]. These tools often come with features like automation, analytics, integrations, and collaboration to improve productivity and efficiency.

How do I choose the best Email Marketing Platform software?

Choosing the right Email Marketing Platform software depends on your specific needs, budget, team size, and workflow. Consider factors like ease of use, feature set, pricing, scalability, integrations, and customer support. It's always helpful to try free trials or read reviews before committing.

Are there any free Email Marketing Platform tools available?

Yes, many Email Marketing Platform tools offer free plans or trial versions. These are great for startups or small teams with basic needs. However, premium plans typically unlock advanced features, integrations, and support.

Which Email Marketing Platform tool is best for small businesses/startups?

Several tools are tailored for small businesses and startups. These usually offer affordable pricing, simple interfaces, and essential features without overwhelming complexity. Check the list above to find top-rated options for smaller teams.

Can I integrate Email Marketing Platform software with other tools I use?

Most modern Email Marketing Platform tools offer integrations with popular apps like Slack, Google Workspace, Microsoft 365, Zoom, Zapier, and more. Make sure to check the integration options before choosing a tool to ensure smooth workflow automation.

Is cloud-based Email Marketing Platform software better than on-premise?

Cloud-based software is generally preferred today due to easier access, automatic updates, and lower upfront costs. However, enterprises with strict data policies might opt for on-premise solutions. Choose what aligns with your team's needs and IT policies.

How secure is Email Marketing Platform software?

Most leading Email Marketing Platform tools use standard security protocols, including SSL encryption, two-factor authentication (2FA), data backups, and compliance with GDPR or SOC2. Always check the vendor’s security certifications and privacy policy.

How do I choose the right Email Marketing Platform software for my business?

Key factors to consider include:

  • Scalability to match your business growth
  • Compliance and security features
  • Integration with your existing tech stack
  • Enterprise-grade customer support
  • Customization options and user permissions
Comparing tools based on these criteria helps you choose one that fits both your current and future needs.

Is Email Marketing Platform software scalable for growing teams or enterprises?

Yes, many Email Marketing Platform tools are built with scalability in mind. Look for features like multi-user access, custom roles/permissions, advanced reporting, and performance under high data volumes. Enterprise-grade platforms often include SLAs, API access, and SSO support for large teams.

Do these tools offer enterprise-level support and onboarding?

Most top-tier B2B software vendors provide dedicated onboarding, training, and customer success managers for enterprise clients. Premium plans often include priority support, 24/7 availability, and onboarding assistance to ensure a smooth implementation process.

What kind of security and compliance standards do these tools follow?

Leading B2B tools follow industry best practices such as:

  • End-to-end data encryption
  • Role-based access control
  • Compliance with GDPR, HIPAA, SOC2, ISO/IEC 27001
  • Secure cloud hosting and regular audits
Always review the vendor’s security certifications and data privacy policy.

How does integration with other business tools work?

Most B2B software solutions offer native integrations with CRMs, ERPs, HRMS, marketing tools, and productivity platforms. Many also support API access, webhooks, and third-party integration platforms like Zapier, making it easy to fit the tool into your existing ecosystem.

Can I customize these tools to match my business processes?

Yes, enterprise-grade tools often offer robust customization options including custom fields, workflows, reporting dashboards, role hierarchies, and more. Some vendors even provide professional services or partner networks for deeper implementation needs.

Is there a free trial or demo available?

Most B2B software vendors offer a free trial, live demo, or request-a-demo option. This allows you to test the interface, understand the features, and assess how well the tool fits your team’s workflow before committing to a paid plan.

What’s the average pricing structure for enterprise software?

Pricing can vary based on features, user count, support level, and deployment model (cloud vs. on-premise). Some tools offer transparent tiered pricing, while others offer custom quotes based on your organization’s size and needs.

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