10 Best Alternatives to Act-On You Should Try in 2025
Compare the best Marketing Automation Tool alternatives to Act-On for your business needs
Looking for Act-On alternatives? We've rounded up the top-performing alternatives based on features, pricing, and user feedback. Whether you're a small team or a large enterprise, these Act-On competitors offer everything from robust communication tools to seamless integrations—helping you make the right switch.
Act-On Alternatives Comparison Chart
| Software | Rating | Best For | Starting Price | Actions |
|---|---|---|---|---|
ActiveDemand
|
(59)
|
Optimize and scale your marketing with ActiveDemand’s automation platform | View Profile | |
Zymplify
|
(76)
|
Streamline your marketing efforts with Zymplify’s automation solutions | Customisable Pricing. Choose the bundle that's right for your business. | View Profile |
OutboundEngine
|
(305)
|
Grow Your Business with Automated Marketing Solutions | Pricing plans starts from $199 per month. | View Profile |
Vbout
|
(396)
|
Automate Your Marketing and Boost Conversions | Free upto certain limits. Pricing plans starts from $50 per month | View Profile |
Iterable
|
(403)
|
Powering Multichannel Customer Engagement at Scale | Custom Pricing | View Profile |
Drip
|
(442)
|
Personalize E-commerce Marketing with Drip Automation | 14 days free trial. Pricing plans starts from $39 per month. | View Profile |
Emarsys
|
(550)
|
Data-Driven Marketing Automation with Emarsys | Custom Pricing | View Profile |
Ontraport
|
(605)
|
Simplify Your Marketing with Powerful Automation | 14 days free trial. Pricing plans starts from $24 per month. | View Profile |
Omnisend
|
(655)
|
Automate Your Marketing with Omnisend | Free trial upto certain limits. Pricing plans startsb from $16 per month. | View Profile |
Klaviyo
|
(1191)
|
Unlock the Power of Data-Driven Email and SMS Marketing | 60 days free trial. Pricing plans starts from $45per month. | View Profile |
Top 5 Act-On Alternatives in Detail
ActiveDemand is a marketing automation platform that helps businesses manage and scale their digital marketing efforts. With features like email marke...
Zymplify is a marketing automation platform designed to help businesses simplify their marketing campaigns. It offers comprehensive tools to automate ...
OutboundEngine is a marketing automation platform that helps small businesses and freelancers stay top of mind with clients through automated email an...
Vbout is a comprehensive marketing automation platform designed for businesses of all sizes. It provides tools for email marketing, social media manag...
Iterable is a powerful marketing automation platform designed for businesses to create, execute, and optimize multichannel campaigns. It enables perso...
Drip is a specialized marketing automation platform focused on e-commerce businesses. With Drip, online retailers can create personalized email market...
Emarsys is an omnichannel marketing automation platform that leverages AI and machine learning to deliver highly personalized customer experiences. Wi...
Ontraport is a powerful all-in-one marketing automation and CRM platform designed to help businesses manage their marketing campaigns, sales pipelines...
Omnisend is an all-in-one marketing automation platform designed to help businesses engage customers through personalized and automated email, SMS, an...
Klaviyo is a powerful marketing automation platform that specializes in email and SMS marketing. With robust segmentation, automation workflows, and d...
Act-On vs Competitors: Feature Comparison
Compare the features of with its top competitors to find the best fit for your business needs.
| Features | Act-On | ActiveDemand | Zymplify | OutboundEngine | Vbout | Iterable |
|---|---|---|---|---|---|---|
| Website Visitor Tracking | ||||||
| Lead Nurturing | ||||||
| Lead Management | ||||||
| Landing Pages | ||||||
| Email Drip Campaigns | ||||||
| Channel Management | ||||||
| Campaign Segmentation | ||||||
| Analytics (ROI Tracking) | ||||||
| Multivariate Testing | ||||||
| Lead Scoring | ||||||
| Quotes (Proposals) | ||||||
| List Management | ||||||
| Customer Support | ||||||
| Marketing Automation | ||||||
| Referral Tracking | ||||||
| Project Management | ||||||
| Product Catalog | ||||||
| Call Logging | ||||||
| Contact Management | ||||||
| Abandoned Cart Email | ||||||
| Mobile App | ||||||
| Send Time Optimization | ||||||
| RSS to Email | ||||||
| Predesigned Email Templates | ||||||
| Email Scheduling | ||||||
| Click Map | ||||||
| Real-time Email Editor | ||||||
| Document Library | ||||||
| List Segmentation | ||||||
| Drag and Drop Editor | ||||||
| A/B Testing | ||||||
| Template Management | ||||||
| Spam Check | ||||||
| Mailing List Management | ||||||
| Event Triggered Email | ||||||
| Drip Campaigns | ||||||
| Click-through Tracking | ||||||
| Auto-Responders | ||||||
| Instagram Ads | ||||||
| Facebook Ads | ||||||
| Google Remarketing Ads | ||||||
| Delivery by Time Zone | ||||||
| Sign Up Forms | ||||||
| Free Stock Photos | ||||||
| Contact List Import |
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Frequently Asked Questions
What are the best alternatives to Act-On?
There are many strong alternatives to Act-On, each offering a unique mix of features, pricing, and user experience. Depending on your needs (e.g., budget, team size, specific features), the tools listed above can serve as excellent replacements or even improvements.
Why should I consider an alternative to Act-On?
You might explore alternatives if:
- Act-On is too expensive for your needs
- It lacks certain features or integrations
- Performance issues or bugs are affecting your workflow
- The user interface or support doesn't meet your expectations
- Your business has outgrown its capabilities
How do I choose the right Act-On alternative?
Start by identifying what you like or don’t like about Act-On. Then compare the alternatives based on:
- Features that match your workflow
- Pricing and free plan availability
- Ease of use and onboarding
- Integration options
- Customer support quality
Are there free alternatives to Act-On?
Yes, several free tools can replace or closely replicate Act-On’s core features. While they may have limitations, they’re ideal for small teams or basic use cases. Many of the tools listed offer free tiers or trials.
Do these alternatives offer the same features as Act-On?
Yes, several free tools can replace or closely replicate Act-On’s core features. While they may have limitations, they’re ideal for small teams or basic use cases. Many of the tools listed offer free tiers or trials.
Is it easy to migrate from Act-On to another tool?
Most modern SaaS tools offer import/export functionality or integrations with migration platforms. Many even provide migration support or setup assistance to make switching seamless. Be sure to check the documentation or customer service before switching.
How secure are these Act-On alternatives?
The listed alternatives are trusted by thousands of businesses and follow industry-standard security practices, including data encryption, GDPR compliance, and secure authentication. Always review the provider’s security policy if data protection is a concern.
Can these alternatives integrate with the tools I already use?
Most alternatives support a wide range of integrations with tools like Google Workspace, Slack, Zoom, Microsoft 365, Zapier, and others. Check the integration options for each software to ensure smooth compatibility with your current tech stack.
What’s better than Act-On?
“What’s better” really depends on your specific needs. While Act-On is a solid tool, some users prefer alternatives that offer:
- More flexible pricing
- Better user experience
- Advanced features
- Improved support or onboarding